Can Market Research Make or Break Your Business?

Krista Sykes, PhD over at Architecture in Context has been writing a series called, “12 Factors That Can Make Or Break Your Design Business.”

Market research and analysis is not my area of expertise, so I don’t really cover it here. However, it is Krista’s.

She explains:

…almost everyone worries about their competitors, and most strive to determine and meet clients’ needs. But are you in touch with future threats to your business, threats from outside your industry? How about the ways certain social and cultural trends could affect your work? Without an understanding of these and other factors, there’s a good chance that you’re overlooking some seriously important stuff—opportunities that will help your company grow and thrive, and key threats that can make it crash and burn.

If you are interested in learning more about market research and analysis (whether your firm is in design, consulting, or construction), you might want to check out Krista’s series.