Mel Lester recently posed the question, “Is it time to rethink your website?” Mel’s post brought up some interesting points, but may have missed others. Let’s look at Mel’s key points. Compare Your Site to the Competition Mel says: So how much of an asset is your website in helping clients choose your firm? One way […]
How My Web Marketing AHA Moments Can Help You
The other day I was working on this site to make it faster. Because of this, I began to reflect on what I have learned in the last two years while trying to develop and grow this site. My “ahas” directly apply to any effort to create an effective website. Here are my “aha” moments/observations:: […]
Filed Under: Web/Social Media Tagged With: Web marketing speed metrics time on site
How Do You Measure Social Media Return on Investment ROI?
A couple things recently came up about social media return on investment (ROI). First, I was asked to submit a piece on return on investment for a social media book coming out. When I saw the example the author had on the subject, I was taken aback. It had no mention on the firm’s investment […]
Filed Under: Web/Social Media Tagged With: how do you measure, presentation, roi, social media return on investment
Social Media Lies: Definition of Social Media
There is a lot of buzz about social media and its application for marketing. It seems to be a topic nearly every chapter of organizations like the Society for Marketing Professional Services are having events about. And you will hear a lot of commonly held truths in these events. Unfortunately, many of them are straight […]
Filed Under: Web/Social Media Tagged With: social media definition, social media dissemination, social media lies
10 Web Designer Red Flags Nobody Warned You About
The December 2009 issue of SMPS Marketer includes my latest article. The article is entitled 10 Web Designer Red Flags (That Nobody Warned You About). SMPS Marketer is a publication available to members of the Society of Marketing Professional Services (SMPS.org). They are kind enough to let me host it here for our lovely Help […]
Filed Under: Web/Social Media Tagged With: Web Designer Red flags
Quality and Price in Web Design
There has been such an evolution is web design since I started making websites back in 1996. Back then, it was primarily done by coding and it was a hobby usually conducted by college students or programmers. But in 1997, two WYSIWYG (What You See Is What You Get) website creation programs came out that […]
Filed Under: Web/Social Media Tagged With: CMS, Quality and price in web design, quality price ratio, web design, WYSIWYG
Social Media Training for A/E/C Firms
Some people don’t understand what helping people has to do with marketing. I’m a big believer in doing the right thing and helping people make the right choices. The right choice is not always going to be your service or the widget you are selling. Believe it or not, sometimes the best marketing is actually […]
Filed Under: Web/Social Media Tagged With: aec, architecture, Construction, Engineering, social media training, twitter
How To Update Your Business Status with Microblogging
I was recently at a seminar where an “internet marketing expert” said that we should all be on Twitter.com. Twitter is the fastest growing social network on the Internet. On Twitter, you are expected to consistently post short messages, known as “tweets,” about what you are doing. On other social networking sites like LinkedIn and […]
Filed Under: Web/Social Media Tagged With: facebook, LinkedIn, microblog, Microblogging, personal brand, status update, twitter
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