Over the last several months, I published a series on how I had our entire A/E/C corporate website redesigned and built for under $7,000. I got a lot of great response from readers in the A/E/C industry who really liked the series and found it helpful. I’ve collected the entire series here for easy navigation. […]

I’ve gone over the design, goals, and major concepts of our website redesign. But I haven’t touched much on the how. Remember when I said that the SMPS National Build Business conference played a major role in the redesign? That’s what this post is about.

As I laid out in my last post, I had certain goals for our website redesign. They included: Reduced Bounce Rate and Increased Conversion Increase Time on Site Better Placement on Google Succes(s) Approach to Text Two Blogs Increasing time on the site and better placement on Google had an obvious solution. We incorporated two […]

Ok, where was I? Oh yeah… I had made a lot of effort on the website. I created an rfp, shortlisted firms, interviewed, and checked references. But I was left with no feasible designer, no idea of what it would cost, and no website. Initial Design Concepts I knew one of the major sticking points would […]

About a year ago, I embarked on a journey to redesign our firm’s website. At first, it proved to be a major challenge. But ultimately, I used a unique approach which provided our firm a great corporate website for about $7,000. And guess what…you can use the exact same approach. Since many of you may […]

To follow up from my last post, here are some additional things you should rethink about your website. Findability If you are an architect in Cleveland and a google search for “Cleveland architects” doesn’t bring up your site, that’s a problem. Your website, above all else, needs to be findable. While Google’s ever changing algorithms […]