Whether it’s your firm’s clients or even coworkers, we all need to persuade people to do the things we want them to do. For my money, that is the essential challenge of working in the marketing field. If you are a regular HelpEverybodyEveryday.com reader or have seen my MindMarketing presentation, you know social psychology […]
Learn The Principles of Persuasion in 11 Minutes
Filed Under: Marketing 101 Tagged With: A/E/C marketing, Social Psychology, Weapons of influence
How The False Consensus Effect Can Destroy Your Marketing
You know how you are always baffled why everybody basically agrees with you except that one person? What’s that person’s problem? Can’t they see that everybody else would obviously see things your way? The problem is that you are suffering from the False Consensus Effect. We are terrible at predicting the behavior of others, yet […]
Filed Under: Marketing 101 Tagged With: A/E/C marketing, Mind Marketing, Professional Services Marketing, Social Psychology
Dear Client: Do You Intend To Hire Us?
In the world of business development, little tweaks in your approach can really go a long way. Actually, I like to refer to them as hacks. Here’s one that will help you close the deal! Over at Neuromarketing, they posted about the power of asking the client to give a prediction on whether they’ll hire […]
Filed Under: Relationship Marketing Tagged With: A/E/C marketing, business development, client development, Mind Marketing, relationship marketing, Social Psychology
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