Using the insights in this book, you will be able to apply proven strategies in your proposal efforts and get excellent results.

What this book will teach you

How to craft compelling proposals that will win contracts, while keeping everybody on track and not pulling your hair out in the process.

The 5 most important tips

How to get busy people to give you the stuff you need…on time
The formulas for writing copy and choosing the most relevant experience
The proposal evaluation practices clients don’t want you to know
Technology that will make writing proposals easier and faster
How to win more, work smarter, and get home on time

More than 5,000 people have already purchased this book and improved their proposals using what they learned. They were new to proposals or veterans who were not totally sure there was anything new they could learn.

About the Author

Matt Handal

Author

Hi. I'm Matt Handal.

I was a marketer submitting boilerplate proposals and materials that were indistinguishable from my competitors'. I had no idea how to convince new clients to buy my firm's services. And worst of all, nobody would listen to me!

One day, I stumbled upon some academic research on how people really make decisions.

Since then, I've helped my firm get contracts they had little chance of winning, convinced government clients to give my firm sole source contracts, written one of the most popular books about proposal writing, and people even fly me across the country to teach them how to apply Mind Marketing to their business.

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What People Are Saying

I wish I had a copy of this book five years ago when working on my first proposal!

Nikou M., Texas
This book is an excellent read for marketers and service professionals of all levels as it provides great ideas for tackling proposal management. I plan on giving a copy to everyone on my marketing team!

Dana G., Michigan
For anyone building a career in professional services marketing, “Proposal Development Secrets” and the time you’ll spend reading it will be one of the best investments you’ll ever make. And when you’re finished, you’ll refer back to the book often.

Bernie S., Texas
Matt Handal’s Proposal Development Secrets is a delight! Written in a chatty, no-nonsense style, Handal provides tips for both the newbie proposal writer and the more experienced proposal manager.

Richard B., Maryland
A must read for all marketers whether you’re in the AEC industry or not! If you’re writing proposals you’ll feel understood after reading this book!

Hanna T., Washington, DC