Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]
June 20, 2017 by Leave a Comment
Two Email Marketing Beliefs That Could Be Hurting Your Firm
Many firms send out email marketing campaigns. But there is a question that lingers in many marketers’ minds: “Are we doing it right?” “Right” is a nebulous term. If your goal is to trip and fall, tying your left and right shoe together is the right way to “tie your shoes.” Therefore, whether you […]
July 25, 2013 by 1 Comment
DCMP Episode 2: The Magic of Winning Proposals
In this episode of the Design and Construction Marketing Podcast, I have an in-depth conversation with Laura Ricci, the author of The Magic of Winning Proposals. I write about this book a lot on HelpEverybodyEveryday.com. I regard it as THE “how to” book on proposals. Talking to Laura just reinforced my belief that this lady […]
February 12, 2012 by 6 Comments
Proposal Development Secrets: Win More, Work Smarter, and Get Home On Time
Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to […]
November 2, 2009 by Leave a Comment
The Perfect CRM Update
Some people have asked about the results of the perfect CRM exercise. The result was that the objective of the exercise was realized. The seed has been planted in the brains of CRM users and, in some cases, CRM developers. I can tell you that CRM companies like Deltek and Cosential have visited the site […]
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