Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]
February 12, 2012 by 6 Comments
Proposal Development Secrets: Win More, Work Smarter, and Get Home On Time
Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to […]
November 30, 2009 by Leave a Comment
Press Release Services for AEC Marketing
A while back, I asked the SMPS roundtable which press release service was the best to use. I also asked whether these services were better than sending out press releases yourself. Joan Capelin of Capelin Communications (and the author of the SMPS Handbook chapter on this subject) responded with this answer. It is certainly worth […]
October 27, 2009 by 1 Comment
What is a Marketing Expert?
I just read a ton of blog posts and comments about the general topic of “what is a marketing expert?” I caught wind of this discussion when Mel Lester posted what I thought was a good piece on how a marketer can increase their value. Mel got the age old comment. It goes something like […]
July 6, 2009 by Leave a Comment
How Much Influence Do Relationships Have on Proposal Selection?
There is a sermon that far too many people in this industry preach. I hear it all the time from experienced “marketing experts.” Over and over again they say, “don’t submit a proposal unless you have a relationship.” “Don’t waste your time and money subscribing to lead services, you won’t get anywhere without relationships.” If […]
April 15, 2009 by 3 Comments
Can You Use Photos You Find On The Internet For Proposals?
I enjoy the messages and questions that come across the LISTSERV of the Society of Marketing Professional Services. One person recently asked this question: “Anyone willing to share information or provide a resource for information about copyright or use of image or articles (such as google, etc.)?” This is typically a legal question. And while […]
March 5, 2009 by Leave a Comment
Forms over Function
Who hates forms? Yea, I realize they are necessary. But seriously my Principals have not been arrested for crimes against humanity. Can’t I just write that down once and be done with it. Why do you keep asking me in every different form for every different agency in every different state. How about a centralized […]
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