A/E/C Marketing Advice, Training, and Support Group
For many of us, it’s that time of year again. Time to start thinking about that raise or salary that has somehow alluded you. If you are in that situation, I suggest you check out Ramit Sethi’s Ultimate Guide To Asking For A Raise And Negotiating Salary. In this guide, he shows you how much a […]
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Video marketing is all the rage today. I decided to spend some money and have a video made during a recent speaking event I did for the Philadelphia Chapter of the Society of Marketing Professional Services. I think it came out pretty good. If you’d like me to speak at your upcoming event, send me […]
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We often see ourselves as marketers or business developers. In my experience, people see a clear distinction between those two things. You’ve probably met marketers who just aren’t comfortable with business development and business developers who think that marketing just isn’t their thing. There was a time when I believed I knew what the […]
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Over the last year, particularly on federal contracts, I’ve been seeing the rise of a very disturbing procurement process. It’s “Brooks Act” compatible. It is a safe method for procurement professionals to use. And it actually puts the incumbent at a disadvantage. What is it? It is called Lowest Price Technically Acceptable (LPTA for short). […]
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Specialists have tools of their trade. Architects, engineers, and contractors are great examples. You use software like Microstation, Revit, P6, and Contract Manager to do your job. You use these tools to help you build projects. You could create a construction schedule in Excel, but it’s going to be better and more useful in […]
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Last week, I gave you a simple formula that you can use to easily craft company overviews that kick butt. A few people even posted their new company (or personal) overviews in the comments and I gave them feedback. But along the way, an interesting question came up. Is one company overview enough? Today, […]
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One of the worst, most boring, things in the world you’ll ever have to read is a company overview. Am I right!?! “Since 19__, we’ve been an engineering firm. Blah, blah, blah services we provide. Blah, blah, blah how many people and offices we have. Blah, blah, blah, we are customer focused and give great […]
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Today, I’m excited to present to you a rare guest post at Help Everybody Everyday. It’s on a topic that I have been asked to write about, time and time again, by various readers. I’m happy to call Bernie Siben, CPSM, a mentor and a friend. Bernie has been more instrumental to the success of […]
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It simply blew my mind. I had no idea what she was doing until that moment. It was a balloon. And it was the most amazing balloon I, to this day, I have ever seen. This was my first job out of college. A temp agency had placed me at the headquarters of a large […]
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Yes, I paid someone $9/hour and they did my work for 5 whole days. That statement would have seemed ludicrous to me just two years ago. How could you possibly pay someone $9/hour to do your job for you? That can’t be legal, right?!?! Something about it just doesn’t seem right. Today, I’m going to […]
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I provide helpful advice to marketers in the architecture, engineering, and construction world.
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