A/E/C Marketing Advice, Training, and Support Group
So you need to write your first proposal or learn to write better proposals. And now you’re looking for proposal writing training. Don’t worry, this post will give you everything you need to determine which training option is best for you. But first, there’s something you need to understand. Nobody Is Born A Great Proposal […]
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To achieve success with marketing in the construction industry, you only need two things: The right message An audience that can say yes Yes, millions of dollars per year are spent by firms in the construction industry trying to get clients to recognize their brand and award them contracts. And the internet is littered with […]
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What are the pieces of advice that have defined your life? The world is full of advice for us. Just open up your web browser and you’ll see what I mean. But how much of it really changes your life? Which pieces of advice have had a personal impact on you? I’ve been fortunate enough […]
Continue reading...Meetings have a reputation. They can be time sinks. It’s easy to walk away from one wondering what was accomplished and what, if anything, will get done. But it doesn’t have to be that way. In fact, with one little change, you can dramatically increase the value of any meeting. Define Next Steps The Right […]
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Finding and booking speaking engagements can seem difficult, especially when you are just starting out. And for some of us, just thinking of getting in front of a crowd to present makes our knees all wobbly. But it doesn’t have to be like that. On my journey to becoming a paid keynote speaker, I made […]
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Open up a drawer and throw them in. Everybody knows that’s not what you should be doing with business cards you receive. Yet, I’ve done it. And I’m not alone. The more events you go to, the more cards you’ll collect. And having to deal with all those business cards can seem like an albatross […]
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This will be more than a “Drip Review.” I’m going to touch on how my overall email strategy has changed and why Drip’s features allow me to bring that to life. Email marketing and our relationship with email have transformed in recent years. That evolution has forced me to rethink how I send emails to […]
Continue reading...I hear it all the time. I’m sure you do as well. “Oh, we lost that one on price.” Let me explain why that’s not always true. And I’ll provide you a simple rule of thumb to determine when you’ve lost due to your best value price and when you could have done more to […]
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It can be overwhelming. When you look at some RFPs, you can’t believe how much information they ask for. Why do they need all this information? But it’s the “golden rule.” They have the gold, so they make the rules. And we’re just playing the game by the rules they’ve laid out. So, you spend […]
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One of the most challenging things you can be tasked to do is define a firm’s marketing budget. What’s the right marketing budget for a small architecture firm in Wayne, PA? What’s the right marketing budget for the largest construction firm in Michigan? Try as you might to find a legitimate rule of thumb (5-13% […]
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I provide helpful advice to marketers in the architecture, engineering, and construction world.
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