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Kevin Rose and Tim Ferris Talk about Market Testing and Branding

Tim and Kevin from Glenn McElhose on Vimeo.      

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Forms over Function

Who hates forms? Yea, I realize they are necessary. But seriously my Principals have not been arrested for crimes against humanity. Can’t I just write that down once and be done with it. Why do you keep asking me in every different form for every different agency in every different state. How about a centralized […]

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What You Don’t Know About Marketing

This combines a series of posts about the basic concepts behind marketing. What is Marketing? Marketing is a very broad term, especially in the AEC industry. If you have been hired in a marketing position, it is likely for you to be performing tasks that you may have previously thought as public relations, sales, advertising, […]

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Don’t Let Perfect be the Enemy of Good Enough!

Dont Let Perfect Be The Enemy of Good Enough

  Lesson of the Day: Don’t Let Perfect be the Enemy of Good Enough! This site has officially launched. The first lesson you can learn from this site is simple: Don’t let perfect be the enemy of good enough. When we do something, we want to make sure we do it right. So often we […]

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How To Update Your Business Status with Microblogging

I was recently at a seminar where an “internet marketing expert” said that we should all be on Twitter.com.  Twitter is the fastest growing social network on the Internet. On Twitter, you are expected to consistently post short messages, known as “tweets,” about what you are doing. On other social networking sites like LinkedIn and […]

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What If The Proposal Doesn’t Get There? Five Proposal Nightmares You Can Beat!

As business developers and marketers, we are on the hook to make sure that the client gets the proposals on time. We know it’s always imperative to get the proposal in under the deadline, but what do you do when it doesn’t get there? “Why in the world would a proposal not get there?,” you […]

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