“Money itself isn’t lost or made, it’s simply transferred from one perception to another.” – Gordon Gekko I just saw the movie Wall Street for the first time this weekend. I guess everybody knows the famous scene in the movie where Gordon Gekko, a corporate raider played by Michael Douglas says, “Greed, for the lack of […]
Continue reading...August 27, 2009 by Leave a Comment
Five Things To Do If You Get Laid Off From Your Marketing Position
I sense that a good many marketers are getting laid off due to the current economic situation. If you get laid off, what can you do to get back on your feet and land a new job? I’m certainly no expert on job searching. But here are a few things that have worked for me […]
Continue reading...August 20, 2009 by Leave a Comment
Proposal Pricing Strategies: How Much are You Selling that Watermelon For?
Mike and Bobby are the most popular watermelon salesmen in the city. Each weekend they travel to the country and buy watermelons from the local farmers at 50 cents per melon. They load up their truck with watermelons and head back to the city. During the weekdays, they sit by city hall with a big […]
Continue reading...August 14, 2009 by Leave a Comment
Marketing Handbook for the Design and Construction Professional
Yes, it is out! The Marketing Handbook for the Design and Construction Professional is finally here. The book, put out by the Society of Marketing Professional Services and BNI Building News can be picked up at your local SMPS National website for $69 bucks. Why a Marketing Handbook? “This Third Edition of the Marketing Handbook for […]
Continue reading...August 13, 2009 by Leave a Comment
Does Advertising Work?
Does advertising work? On me, the answer is yes. Let me explain. For years I read Mac Addict magazine, now Maclife. One of the companies that advertised in the magazine was a website hosting company called Fat Cow. They had a nice little cartoon cow, an impressive list of qualities, and a reasonable price. I […]
Continue reading...July 29, 2009 by 1 Comment
How to Organize Your Information In Evernote
I was recently asked if I had any good how-tos for organizing information in Evernote. Evernote is a software program/service that is used to collect notes and information. The people at Evernote like to call it your “extra brain.” But if you dump everything into Evernote, it may be hard to find it later if […]
Continue reading...July 21, 2009 by Leave a Comment
The Best Unknown Websites Not Mentioned
Recently, Tim Klabunde over at www.cofebuz.com has been doing a series called “the Best Unknown Websites.” Here are some sites Tim didn’t mention, but are still worth checking out. Hootsuite http://www.hootsuite.com This is a tool that works with your Twitter account. The two main things it does are allow you to track who clicks on the links […]
Continue reading...July 18, 2009 by 2 Comments
The Perfect CRM
I’ve been talking to people a lot about Client Relationship Management software. I did a previous post on this topic on linkedin and got a lot of great response. The San Francisco chapter of SMPS recently did a big article on CRM in thier newsletter, which I read. I was also talking to the CEO […]
Continue reading...July 16, 2009 by Leave a Comment
Why Should You Feel Obligated to Them?
As I was interviewing with one of the owner’s of my current firm, he posed this question. “There is often a adversarial relationship between marketing and the technical staff. How will you deal with that?” The question took me by surprise. I had never experienced that. In my world, your veins don’t have an adversarial […]
Continue reading...July 16, 2009 by 6 Comments
What is the Objective of a Marketer in the A/E/C Industry?
Why were you hired? You might think you were hired to update the website, or to help with proposals, or to write press releases, or to open doors to new and exciting clients. But none of those things represent the reason you were hired. The only reason a marketer ever gets hired is the bring […]
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