There has been such an evolution is web design since I started making websites back in 1996. Back then, it was primarily done by coding and it was a hobby usually conducted by college students or programmers. But in 1997, two WYSIWYG (What You See Is What You Get) website creation programs came out that […]
Continue reading...November 2, 2009 by Leave a Comment
The Perfect CRM Update
Some people have asked about the results of the perfect CRM exercise. The result was that the objective of the exercise was realized. The seed has been planted in the brains of CRM users and, in some cases, CRM developers. I can tell you that CRM companies like Deltek and Cosential have visited the site […]
Continue reading...October 29, 2009 by Leave a Comment
5 Must Read Business Books
I hate to read books. Not just business books, but any book. It’s true. All day at work all I do is read and edit letters, emails, proposals, etc. So the last thing I want to do when not at work is read any business books. But there are a few books that I consider […]
Continue reading...October 27, 2009 by 1 Comment
What is a Marketing Expert?
I just read a ton of blog posts and comments about the general topic of “what is a marketing expert?” I caught wind of this discussion when Mel Lester posted what I thought was a good piece on how a marketer can increase their value. Mel got the age old comment. It goes something like […]
Continue reading...October 20, 2009 by 3 Comments
Avoid Logic in Your Proposals
This sounds like crazy advice. You and your technical team will often want to write proposals that are logical. You want your proposals to “make sense.” Right? Not really. The truth about proposals is that mirroring the RFP submission requirements and rating criteria is always a better approach than writing something that is “logical.” Let […]
Continue reading...October 15, 2009 by Leave a Comment
The Knowing/Doing Gap
Here is a fundamental truth about business. Many organizations, and marketing departments, are well aware of what they should be doing. They are just not doing it. You see, knowing is not the hard part… doing is. This is what is known as the knowing/doing gap. I’m sure you have seen this with either […]
Continue reading...October 12, 2009 by Leave a Comment
How Should You Delegate
As you start to manage people, you must change the way you work. Unfortunately, the title of manager rarely comes bundled with any sort of training or direction on what managers do and how they do it. And as a result, those who are responsible for managing people often find themselves frustrated with their jobs […]
Continue reading...September 16, 2009 by 11 Comments
The Perfect CRM For A/E/C Firms
What is the perfect client relationship (CRM) management tool? Does it exist? If not, what would it be like? What functionality would it have? What information would it hold or display? How would it be priced? There are many different CRM tools out there and the term CRM has taken to mean many things. In […]
Continue reading...September 16, 2009 by Leave a Comment
Wrestling Your Inbox and Winning: Strategies to Help You Regain Control of Your Email and Life
The first time I received email was truly a “wow” experience. Staring at a black and white screen at my college computer lab, I exchanged messages instantly to my friends who had traveled to other far off universities. Email was exciting. Every couple of days you would get a new email and it felt like […]
Continue reading...September 3, 2009 by Leave a Comment
Greed is Good, But It’s Got Nothing On Perception
“Money itself isn’t lost or made, it’s simply transferred from one perception to another.” – Gordon Gekko I just saw the movie Wall Street for the first time this weekend. I guess everybody knows the famous scene in the movie where Gordon Gekko, a corporate raider played by Michael Douglas says, “Greed, for the lack of […]
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