A/E/C Marketing Advice, Training, and Support Group
I get to look at a lot of writing during my work. I’ve seen marketing materials from many firms. While the visuals are often nice, most of the words just plain suck. The other day, we were on a phone call talking to a firm Principal about a proposal effort. We were politely trying […]
Continue reading...Some people have asked about the results of the perfect CRM exercise. The result was that the objective of the exercise was realized. The seed has been planted in the brains of CRM users and, in some cases, CRM developers. I can tell you that CRM companies like Deltek and Cosential have visited the site […]
Continue reading...I hate to read books. Not just business books, but any book. It’s true. All day at work all I do is read and edit letters, emails, proposals, etc. So the last thing I want to do when not at work is read any business books. But there are a few books that I consider […]
Continue reading...I just read a ton of blog posts and comments about the general topic of “what is a marketing expert?” I caught wind of this discussion when Mel Lester posted what I thought was a good piece on how a marketer can increase their value. Mel got the age old comment. It goes something like […]
Continue reading...
This sounds like crazy advice. You and your technical team will often want to write proposals that are logical. You want your proposals to “make sense.” Right? Not really. The truth about proposals is that mirroring the RFP submission requirements and rating criteria is always a better approach than writing something that is “logical.” Let […]
Continue reading...
Here is a fundamental truth about business. Many organizations, and marketing departments, are well aware of what they should be doing. They are just not doing it. You see, knowing is not the hard part… doing is. This is what is known as the knowing/doing gap. I’m sure you have seen this with either […]
Continue reading...
As you start to manage people, you must change the way you work. Unfortunately, the title of manager rarely comes bundled with any sort of training or direction on what managers do and how they do it. And as a result, those who are responsible for managing people often find themselves frustrated with their jobs […]
Continue reading...What is the perfect client relationship (CRM) management tool? Does it exist? If not, what would it be like? What functionality would it have? What information would it hold or display? How would it be priced? There are many different CRM tools out there and the term CRM has taken to mean many things. In […]
Continue reading...The first time I received email was truly a “wow” experience. Staring at a black and white screen at my college computer lab, I exchanged messages instantly to my friends who had traveled to other far off universities. Email was exciting. Every couple of days you would get a new email and it felt like […]
Continue reading...
I provide helpful advice to marketers in the architecture, engineering, and construction world.
Follow me on LinkedIn, Twitter, or Google+
Recent Comments