The December 2009 issue of SMPS Marketer includes my latest article. The article is entitled 10 Web Designer Red Flags (That Nobody Warned You About). SMPS Marketer is a publication available to members of the Society of Marketing Professional Services (SMPS.org). They are kind enough to let me host it here for our lovely Help […]
Continue reading...November 30, 2009 by Leave a Comment
Press Release Services for AEC Marketing
A while back, I asked the SMPS roundtable which press release service was the best to use. I also asked whether these services were better than sending out press releases yourself. Joan Capelin of Capelin Communications (and the author of the SMPS Handbook chapter on this subject) responded with this answer. It is certainly worth […]
Continue reading...November 30, 2009 by 4 Comments
Networking Tips for the Lazy
It’s not what you know it’s who you know. But very few people feel comfortable talking to strangers. In fact I remember mom and dad telling me something about strangers…not to talk to them. But over time, that tune changes. In business we are told to schmooze to network. But do you find networking […]
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How to Keep Up With Your Business Contacts
Someone asked me a question today.“Do you have a system you recommend or have written about regarding how to keep track or make contact with contacts? I am having difficulty coming up with a system to manage my contacts. “I’m probably not the best person to answer this question. I don’t have a system I […]
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How to Control Your Personal Brand
Here’s a question I was recently asked. “Matt, what’s your personal brand?” Let me think about that. What does my box say when you pick it off the shelf at the grocery store? Most of us don’t go through the day thinking about our personal brand. But the books tell me everyone has one. […]
Continue reading...November 24, 2009 by Leave a Comment
Loss Leaders and A/E/C Marketing
A loss leader is something the seller losses money on, but puts the buyer in a position where he/she will spend more and cover the loss. This tactic is used a great deal in marketing, probably more than you realize. Let me give you an example. This weekend, my wife and I went to Disney […]
Continue reading...November 21, 2009 by Leave a Comment
Help Everybody Everyday vs. Being a Jerk
Me: Hi, I’m looking for Doug. Doug: Yes, that’s me. Me: Hi, my name is Matt Handal. I work for a company called Trauner Consulting in Philadelphia. We met at a design and construction network event in July. Doug: Yes, I remember. Me: I understand it’s your birthday today. Doug: Ha, yes it is. […]
Continue reading...November 21, 2009 by Leave a Comment
Why are Marketers So Bad at Followup?
I meet a fair amount of fellow marketers and I have found out something interesting about them. They are shockingly bad at followup. They go to networking events and give out/collect business cards. But they rarely will ever follow up with you after that initial encounter. If you follow up by sending them an email, […]
Continue reading...November 21, 2009 by 1 Comment
Are You a Victim of Spellcheck?
As I get older, I’m noticing something. I don’t spellz so well anymore. You won’t notice this in my emails, letters, or proposals. That’s because I use spellcheck. But on this site and in my handwriting you see another side of me, a drooling idiot who can’t spell simple words like “your,” “delegate,” or “perfect.” […]
Continue reading...November 21, 2009 by Leave a Comment
Honesty Guidelines for Marketers
Honesty is a tricky thing. It is. I just walked through the “expert traveler” line at the airport. Have I travelled? Yes. Am I an expert traveler that met all the requirements on the sign? No. So, was I being dishonest by walking in that line? In the classical sense, yes. But everybody has their […]
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