As with any relationship, you might experience some “ups and downs” with the people at work. When a dispute comes up, it’s very important that you end up resolving it the correct way and avoid sabotaging the work relationship you have spent time building. A great tool to use when you need to resolve a […]
Continue reading...May 16, 2010 by 1 Comment
Three Proposal Best Practices That Will Reduce Your Stress
After submitting over 1,000 proposals to public and private clients, I’ve grown attached to some proposal practices that I believe make for overall better proposals and help alleviate proposal-related stress. Here they are: Dummy Book As we are making a proposal, we put together what’s known as a dummy book. This is just a […]
Continue reading...April 24, 2010 by Leave a Comment
3 Ways to Get People To Do What You Want
In the business environment there are three, and only three, ways you can get a person to do what you want. They are as follows: Institutional Power If you have institutional power over someone, meaning that you can reward or punish him or her in the work environment, then you can wield that power to […]
Continue reading...April 24, 2010 by Leave a Comment
4 Ways To Get The Technical Staff Working For You
Based on one of the most common complaints marketers have, last week I wrote about how marketers can win over the technical staff by developing strong internal relationships. Here are four more things you can do to get the technical staff working for you and not against you. Prove Yourself Everyday One thing I often […]
Continue reading...April 21, 2010 by Leave a Comment
How to Win Over the Technical Staff
One of the major challenges Marketer’s often complain about is working with the technical staff and getting them to see marketing in a better light. I was made aware of this issue when interviewing for my current position. One of the Principal’s first questions to me was, “The marketing and technical groups often have a […]
Continue reading...February 22, 2010 by 1 Comment
Conduct AEC Market Research You Can Be Proud Of
Research is just one of those activities that most marketers don’t like doing. But many will agree it is also one of the most critical marketing tasks. Maybe research gets a bad rap. Let’s not think about research as simply crunching numbers, there is a purpose to it. If you are not basing your marketing […]
Continue reading...February 15, 2010 by Leave a Comment
Five Steps to Creating a Winning Brand
For an organization of any size, its brand is one of its most critical business assets. Yet, while the word “branding” officially has entered the buzzwords category, the strategic and systematic act of branding is often overlooked. Organizations fail to make it a part of their business strategy, and therefore they are unable to take […]
Continue reading...January 18, 2010 by 1 Comment
What Everybody Ought to Know About A/E/C Marketing Costs
Mary, a marketing manager, recently posted a question to the SMPS listserv. Her question was as follows: I am looking for a way to compare a company’s total annual Marketing costs that includes everything: marketing staff cost for labor and expenses, technical staff labor and expense cost for both business development and proposals, and the […]
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