A/E/C Marketing Advice, Training, and Support Group
Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to […]
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Many of us spend a great deal of our time developing proposals. I think the majority of us are pretty good at putting them together. We have learned from others, read the books, and attended the presentations. We all know the best practices. As children, we all knew superheroes. Normal people who were either bit […]
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In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we […]
Continue reading...After reading a post by Bernie Siben, I got to thinking. Efficiency sometimes gets a bad rap. Efficient means achieving maximum productivity with minimum wasted effort or expense. You can do something wrong very efficiently. Or you can do something right, but do it very inefficiently. I think the concept is somewhat misunderstood. Consider this […]
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The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational […]
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I mentioned in my last post that I would talk about the new technologies in our site. You probably wouldn’t know these technologies are built into the site without me telling you. I think the best technologies are the ones that you don’t necessarily notice. Let’s take a look at them.
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I provide helpful advice to marketers in the architecture, engineering, and construction world.
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