A/E/C Marketing Advice, Training, and Support Group
I was at a conference recently and a competitor asked why we didn’t have a booth. “I don’t believe in booths,” I explained. This lady’s jaw dropped. Then she tried to pitch me on why getting a booth is a good idea. It’s not. Here’s why: Booths, By Their Nature, Are A Reactive Approach To […]
Continue reading...Folks, I’ve deemed November conference month here at HelpEverybodyEveryday.com. I think this will either give people some great ideas about how and why to attend industry conferences or it will start an entirely new conversation about conferences. The topic of industry conferences is a divisive one. For example, my views on industry conferences probably fly in […]
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I thought I knew how many people visited this website. It turns out I had no idea. And guess what, you have no idea how many visitors your website is getting either. Recent events gave me an education on just how poor the analytics we use to judge the performance of our websites are. This […]
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After talking to many people who work with proposals, it’s become clear that not all our experiences are the same. Each of us falls in a different category on the proposal experience spectrum. Oftentimes, we don’t realize this. You bring someone onto your team knowing that they spent a lot of time on proposals in […]
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As promised, I just sent out a free excerpt of Tim Klabunde’s book, Network Like An Introvert, to my entire subscriber list. Let me tell you a little about this book and the person behind it. I met Tim in 2008 and learned about his unique approach to networking shortly after. So, for the last […]
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Mark Buckshon over at Construction Marketing Ideas posted about my article on which font to use for proposals. He raised an interesting point regarding how important the use of fonts in proposals is and whether this discussion could be considered bugdust. Think of it this way. In the 2008 Olympics, many swimmers wore special suits […]
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A verbal NDA agreement I entered into has been lifted and I have some awesome news for you. There is a book coming out from an author I greatly admire. It’s his first book and it is a game changer. I was given an advance copy of the book a few months ago and was […]
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Recently, the New York Times conducted an interesting experiment. They wanted to figure out if their choice of font had any impact on whether readers believed statements they made. What they found is going to blow your mind. The Experiment To answer this question, they set up an online survey, providing readers with a […]
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Some people wonder why technical professionals hate to write custom technical approaches. They hate it because it’s hard. It’s hard to write when you went to school for engineering or architecture. It’s hard to face that you don’t know everything you should know about the client and their challenges. It’s hard to put off […]
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