Everybody knows that in business you have to keep a “professional” demeanor. Image is important, right?!? You don’t want to be seen as anything other than the epitome of professionalism. That’s why President Barack Obama’s recent appearance, and unquestionable success, on Between Two Ferns is so surprising. Is there a lesson we can learn here? […]
Continue reading...March 30, 2014 by Leave a Comment
Business Development Basics
Are you struggling to get into or improve your business development? Well, I reached out to Kelly Riggs, the author of “Quit Whining and Start Selling.” I asked him to walk us through a scenario illustrating how marketers can get started with business development. Along the way, Kelly dispels some business development myths, alleviates common […]
Continue reading...March 16, 2014 by Leave a Comment
The Key To Improved Marketing: ABT
I hope you can see by now that marketing is a science. And good science is repeatable. When scientists stumble on to a discovery, they must be able to reproduce it before it can be accepted within the scientific community. Therefore, they dissect the discovery to figure out what about it works. Once they […]
Continue reading...March 9, 2014 by 5 Comments
The Two Things You Need To Successfully Market Your Services
There are only two things you need to successfully market your services: The Right Message An Audience That Can Say, “Yes” Yes, it’s really that simple. If your marketing is failing in any way, it’s always because you are lacking one of those things. If you can get the right message to an audience that […]
Continue reading...March 2, 2014 by 5 Comments
How To Finally Get Content From The Technical Staff
Don’t be a Shy Ronnie when trying to get content from technical staff. Here’s a problem you might be suffering from. Nobody at your firm writes articles for publications or posts for your blog. But then you see other firms don’t seem to suffer from that problem. You always see their content in magazines, […]
Continue reading...February 23, 2014 by 7 Comments
What If The RFP Contradicts Itself?
So, you are reading an RFP that makes no sense. In one section, it tells you to do one thing. But in another section, it tells you something completely different. Oh, well! Just submit it in the most logical way, right? WRONG! RFPs commonly need clarification. That’s why there is a question and answer period. […]
Continue reading...February 16, 2014 by 2 Comments
Can This Odd Device Help You Gain An Extra Week?
What if you had an extra 40 hours this year to work on whatever you wanted? Maybe you could learn a new skill or move a pet project closer to completion. I’m going to tell you about an odd device that has the power to give you that extra 40 hours. But first, let me […]
Continue reading...February 9, 2014 by 10 Comments
One Rule That May Change How You Think About Marketing and Life
This year is the Year of 10%. In baseball, what separates the average player from the “Hall of Famer” is 10% more hits. Average baseball players get a hit about two out of every ten times they get up to that plate. If they could get a hit just one more time out of every ten […]
Continue reading...January 12, 2014 by 10 Comments
The Case Against Blast Holiday Emails
Now that the holidays are officially over, let’s have a little talk. Over the past ten years, firms have abandoned giving out gifts or cards to their clients during the holidays. Instead, a large majority of firms send a blast holiday email. It’s a very common thing in our industry that nearly everyone accepts as […]
Continue reading...December 22, 2013 by 3 Comments
The Easy Way I Sent Personalized Holiday Emails
This year, my firm decided to send a mass holiday email rather than paper cards. And like every marketing choice you make, there were advantages and disadvantages. The advantages: We could send holiday messages to many more people. We could include a “virtual gift,” something even a public official could accept. We could learn which […]
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