We’re back with another Design and Construction Marketing Podcast. This time I’m talking to Doug Reed. I first met Doug at a SMPS conference we were both speaking at. His story fascinated me and I think it will do the same for you. Here was, by all accounts, an engineer who grew his firm dramatically […]
Continue reading...September 28, 2014 by 2 Comments
5 Ways I Use Landing Pages To Identify Potential Clients
Last week, I let you in on the secret weapon I’ve been using for the last year to grow my lists of potential clients. I even shared with you my personal results. If you didn’t read that and you have any responsibility for your firm’s or organization’s corporate communications or internet marketing, I urge you […]
Continue reading...September 26, 2014 by 2 Comments
What Is LeadPages?
If you’ve been following along with my little internet marketing primer for the A/E/C industry we’ve already covered: How To Set Up An Opt In On Your Firm’s Website To Convert Visitors How To Put Together A Lead Magnet and Useful Content To Send Potential Clients Now it gets really fun because I’m going to […]
Continue reading...September 22, 2014 by 1 Comment
What Information Should You Send To Potential Clients?
In previous posts, I covered the problem most firm websites have and how to convert potential clients who visit your website. Today, I’m going to cover how to create a lead magnet and what to send these potential clients once they’ve signed up for your list. Building Your Lead Magnet The first thing you’ll send […]
Continue reading...August 24, 2014 by Leave a Comment
Convert Your Website Visitors Into Clients With Lead Magnets
In an earlier post, I explained why your website doesn’t have a traffic problem. I told you the real problem with your website is one of conversion. In this post, I’m going to give you step-by-step directions to fix that problem. What Is Conversion? That might be a new term for you. But conversion basically […]
Continue reading...August 10, 2014 by Leave a Comment
Listen to Me Share Proposal Wisdom And Make A Fool Of Myself
I’ve been experimenting with podcasting lately. I recently appeared as a guest on two construction-related podcasts. I thought I’d share these with you because I drop some proposal wisdom and I clear up any misconception about what I do for a living (spoiler alert: I have a job just like you). Construction Industry Podcast In […]
Continue reading...July 27, 2014 by 2 Comments
The Systems That Help Me Deal With Email Overload
When you add up all the email I get in my home and work accounts, I get hundreds of emails each day. As Tim Ferris likes to say, email is everyone else’s priorities for your time. And frankly, email overload is something I struggle with. I’m sure I’m not alone. Maybe you have hundreds or […]
Continue reading...July 13, 2014 by Leave a Comment
The Present and Future of Business Development in the A/E/C Industry
I struggled with whether or not I should publish this next podcast. The audio isn’t great. But after a ton of editing and post processing, I think I’ve got it listenable. And I think the topic and conversation is important enough to post in this less than perfect state. My guest on this podcast is […]
Continue reading...May 6, 2014 by Leave a Comment
Straight From The Procurement Professional’s Mouth
In this episode of the Design and Construction Marketing Podcast, I speak with procurement professional Hal Good. Hal talks about what it’s like to be on the other side. He gives us the scoop about which proposals win, how buyers decide, teaming strategies that work, what challenges agencies are dealing with, and many other topics. […]
Continue reading...April 20, 2014 by 2 Comments
What Superman Can Teach You About Getting and Keeping Your Client’s Attention
It’s hard to get anyone’s attention these days, especially a client who knows you want to sell them something. I’m going to teach you a counterintuitive tactic, that I call the “One-Two Curiosity Punch,” which is guaranteed to get people’s attention. Then I’m going to explain: Why it works How I’ve used it in everything […]
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