We often see ourselves as marketers or business developers. In my experience, people see a clear distinction between those two things. You’ve probably met marketers who just aren’t comfortable with business development and business developers who think that marketing just isn’t their thing. There was a time when I believed I knew what the […]
July 6, 2015 by 4 Comments
Why You Are Wrong About The Differences Between Marketing and Business Development
May 25, 2015 by 12 Comments
The Tools Matter
Specialists have tools of their trade. Architects, engineers, and contractors are great examples. You use software like Microstation, Revit, P6, and Contract Manager to do your job. You use these tools to help you build projects. You could create a construction schedule in Excel, but it’s going to be better and more useful in […]
May 11, 2015 by 3 Comments
How Many Company Overviews Do You Really Need?
Last week, I gave you a simple formula that you can use to easily craft company overviews that kick butt. A few people even posted their new company (or personal) overviews in the comments and I gave them feedback. But along the way, an interesting question came up. Is one company overview enough? Today, […]
May 3, 2015 by 28 Comments
How To Write A Company Overview That Rocks
One of the worst, most boring, things in the world you’ll ever have to read is a company overview. Am I right!?! “Since 19__, we’ve been an engineering firm. Blah, blah, blah services we provide. Blah, blah, blah how many people and offices we have. Blah, blah, blah, we are customer focused and give great […]
March 29, 2015 by 4 Comments
How To Get Good Design For Cheap
It simply blew my mind. I had no idea what she was doing until that moment. It was a balloon. And it was the most amazing balloon I, to this day, I have ever seen. This was my first job out of college. A temp agency had placed me at the headquarters of a large […]
March 1, 2015 by 7 Comments
Differentiation In Marketing
I was in a bit of a bind. I had not even started to work on the presentation that I would be giving in front of my class the next morning. And here I was at the annual bikini contest at one of our college’s dive bars (literally, the saddest place for a single college […]
December 22, 2014 by Leave a Comment
Failing Rules (Here’s Why)
The other week I was talking to Brent Darnell, the construction industry’s “emotional intelligence” guru. I asked him if there was one thing people could do to improve their emotional intelligence…one action that would give people disproportionate results…what would it be? His answer surprised me. He said it was taking time each day to reflect. […]
July 27, 2014 by 2 Comments
The Systems That Help Me Deal With Email Overload
When you add up all the email I get in my home and work accounts, I get hundreds of emails each day. As Tim Ferris likes to say, email is everyone else’s priorities for your time. And frankly, email overload is something I struggle with. I’m sure I’m not alone. Maybe you have hundreds or […]
April 20, 2014 by 2 Comments
What Superman Can Teach You About Getting and Keeping Your Client’s Attention
It’s hard to get anyone’s attention these days, especially a client who knows you want to sell them something. I’m going to teach you a counterintuitive tactic, that I call the “One-Two Curiosity Punch,” which is guaranteed to get people’s attention. Then I’m going to explain: Why it works How I’ve used it in everything […]
April 6, 2014 by 5 Comments
What Between Two Ferns Can Teach Us About Professionalism and Marketing
Everybody knows that in business you have to keep a “professional” demeanor. Image is important, right?!? You don’t want to be seen as anything other than the epitome of professionalism. That’s why President Barack Obama’s recent appearance, and unquestionable success, on Between Two Ferns is so surprising. Is there a lesson we can learn here? […]
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