I can just smell the hate mail coming. Yes, today I’m going to try and convince you that relying on proposal win themes is a fool’s game. For many people, this will be hard to swallow. Others may be staring at the screen wondering, “What is he even talking about?” But if you stay with […]
November 1, 2018 by 1 Comment
Marketing In The Construction Industry – Everything You Need To Know
To achieve success with marketing in the construction industry, you only need two things: The right message An audience that can say yes Yes, millions of dollars per year are spent by firms in the construction industry trying to get clients to recognize their brand and award them contracts. And the internet is littered with […]
June 22, 2018 by 1 Comment
Speaking Engagements Made Easy: The Ultimate Guide To Finding, Booking, and Crushing Them
Finding and booking speaking engagements can seem difficult, especially when you are just starting out. And for some of us, just thinking of getting in front of a crowd to present makes our knees all wobbly. But it doesn’t have to be like that. On my journey to becoming a paid keynote speaker, I made […]
January 8, 2018 by 2 Comments
Marketing Budgets: 5 Easy Building Blocks Nobody Talks About
One of the most challenging things you can be tasked to do is define a firm’s marketing budget. What’s the right marketing budget for a small architecture firm in Wayne, PA? What’s the right marketing budget for the largest construction firm in Michigan? Try as you might to find a legitimate rule of thumb (5-13% […]
November 14, 2017 by 18 Comments
AEC Marketing: 10 Steps to Success
Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]
October 29, 2017 by 2 Comments
How To Track Relationships When You Don’t Have A CRM
In my last post, I described how to choose the best CRM for your firm. But what if a CRM just isn’t in the cards for you or your firm at the moment? Don’t fret. There’s actually a lot you can do without a CRM. But before we get into that, I want to share with […]
July 31, 2017 by Leave a Comment
What Should Your Presentation Be On?
Three times in one day. “Matt, what should my presentation be on?” Three times in one day, a different person asked me that question. Let’s be honest, it’s a sad state of affairs for presentations these days. Whether it’s at a conference, local event, or on a webinar… …it’s the same tired topics over and […]
May 21, 2017 by 7 Comments
Angry Marketers Respond To That Controversial Blog
Last week, I posted my response to a recent PSMJ blog post that has angered many marketers in the architecture, engineering, and construction industry. PSMJ’s blog post has received significant backlash since Lindsay Diven first brought it to people’s attention through LinkedIn. And my response and call for them to remove the post seemed to […]
May 15, 2017 by 45 Comments
A/E Marketers Are Not Your Gal Friday
In a time which the profession of marketing in the architecture, engineering, and construction industry seems to be gaining more and more respect… …it is nice to be reminded, sometimes, just how ignorant people in our industry can be about our chosen field of work. Just the other day, Lindsay Diven forwarded an article making […]
November 22, 2016 by 1 Comment
Robert Cialdini Interview
Interview with New York Times Best-Selling Author, Dr. Robert Cialdini Ph.D If you could ask the foremost expert on influencing human behavior a question, what would it be? And what would that answer be worth to you? How could that answer change your life? This is the opportunity (and challenge) I was recently graced with […]
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