This will be more than a “Drip Review.” I’m going to touch on how my overall email strategy has changed and why Drip’s features allow me to bring that to life. Email marketing and our relationship with email have transformed in recent years. That evolution has forced me to rethink how I send emails to […]
What Your Firm’s Website Gets Wrong
Did you ever wonder if your website is actually doing anything for your firm? Well, I’ve got some bad news for you. There is something most websites get wrong. And I can almost guarantee there is a problem with your website that is crippling its ability to bring your firm new business. Let me […]
Filed Under: Web/Social Media Tagged With: aec firm websites, comversion, website traffic
5 Ways I Use Landing Pages To Identify Potential Clients
Last week, I let you in on the secret weapon I’ve been using for the last year to grow my lists of potential clients. I even shared with you my personal results. If you didn’t read that and you have any responsibility for your firm’s or organization’s corporate communications or internet marketing, I urge you […]
Filed Under: Web/Social Media
What Is LeadPages?
If you’ve been following along with my little internet marketing primer for the A/E/C industry we’ve already covered: How To Set Up An Opt In On Your Firm’s Website To Convert Visitors How To Put Together A Lead Magnet and Useful Content To Send Potential Clients Now it gets really fun because I’m going to […]
Filed Under: Web/Social Media
What Information Should You Send To Potential Clients?
In previous posts, I covered the problem most firm websites have and how to convert potential clients who visit your website. Today, I’m going to cover how to create a lead magnet and what to send these potential clients once they’ve signed up for your list. Building Your Lead Magnet The first thing you’ll send […]
Filed Under: Web/Social Media
Convert Your Website Visitors Into Clients With Lead Magnets
In an earlier post, I explained why your website doesn’t have a traffic problem. I told you the real problem with your website is one of conversion. In this post, I’m going to give you step-by-step directions to fix that problem. What Is Conversion? That might be a new term for you. But conversion basically […]
Filed Under: Web/Social Media
How Much Traffic Should Your Website Really Get?
There’s a lot of advice on how to get traffic to your website. But how do you know whether or not your firm’s website gets enough? You could easily spend $30,000 or even $100,000 on a flashy new website. But if not enough people see it, is all that money really worth it? Nobody gives […]
Filed Under: Web/Social Media Tagged With: Search Engine Optimization, Web Analytics, website traffic
You Have No Idea How Many Visitors Your Website Gets
I thought I knew how many people visited this website. It turns out I had no idea. And guess what, you have no idea how many visitors your website is getting either. Recent events gave me an education on just how poor the analytics we use to judge the performance of our websites are. This […]
Filed Under: Web/Social Media Tagged With: A/E/C marketing, Analytics, social media
AEC Social Media Chat With SoMegos
Today, we tried a little experiment. I sat down with Adam Kilbourne, Dana Galvin, and Holly Bolton on Google+ Hangouts. We talked about the state of social media in the architecture, engineering, and construction (AEC) industry. Although we had a few technical difficulties, we decided to post it up for all to see. Leave […]
Filed Under: Web/Social Media Tagged With: A/E/C marketing, social media, Somego
When Is The Best Time To Post a Blog?
I really like what Dan Zarrella, over at Hubspot, does. He uses very large data collections to make conclusions about the “science of social media.” I’ve seen his presentations and I really love his scientific approach. According to Dan: [quote]I also make the point that my results are based on huge aggregates of thousands, millions, […]
Filed Under: Web/Social Media Tagged With: A/E/C marketing, Blogging, Dan Zarrella, social media
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