Could you make one small change that would drastically improve your effectiveness? What if changing one little thing made all the difference in the world? It’s hard to believe that a small change could make any improvement, let alone a significant one. But that’s where the minimum effective dose comes in. What’s the Minimum Effective […]
July 11, 2012 by 3 Comments
Marketing Photography 101: Tips and Tricks
Here is Adam Kilbourne’s second post on marketing photography. This one focuses on tips of tricks for the amateur photographer. Take it away Adam… Thank you, Matt. Last time we talked about equipment. Now onto some tips and tricks. The following are things I’ve learned mostly from other photographers, but also through trial and error. […]
July 5, 2012 by Leave a Comment
Can There Be Too Many Great Marketing Ideas?
I imagine you deal with this a lot. Someone at your firm has this great marketing idea that you should implement. It’s a sure sign that the staff member sees the importance of marketing and wants to contribute. You certainly don’t want to discourage that and their idea is actually pretty good. In fact, it’s […]
May 22, 2012 by 1 Comment
The #1 Thing Marketers Can Learn From Mark Messier
My recent article on what marketers can learn from Wayne Gretzky prompted this interesting response from Twitter. Challenge accepted! Messier’s Lesson For Marketers: Get It Done, Even If You Have To Do It Yourself Mark Messier was a contemporary and teammate of Wayne Gretzky’s. He is another one of the greatest hockey players to ever […]
May 6, 2012 by Leave a Comment
4 Things Gretzky Can Teach You About Marketing
You might be racking up the small victories, but are you landing the big wins? Are you making amazing things happen? Maybe you need to be more like Wayne Gretzky. For those who don’t know, Wayne Gretzky is the greatest hockey player who ever lived. Any marketer can learn a lot from how he conducted […]
April 20, 2012 by 2 Comments
Can Market Research Make or Break Your Business?
Krista Sykes, PhD over at Architecture in Context has been writing a series called, “12 Factors That Can Make Or Break Your Design Business.” Market research and analysis is not my area of expertise, so I don’t really cover it here. However, it is Krista’s. She explains: …almost everyone worries about their competitors, and most strive […]
February 23, 2012 by Leave a Comment
Why Your Architecture or Engineering Firm May Become a Small Business on March 12th
If your firm works on government projects, there is some news that you need to know. The federal government is changing their definition of “small business” for architecture and engineering firms. These new definitions take effect on March 12th and they may have a significant impact on your business. The changes have to do with […]
May 22, 2011 by Leave a Comment
Focus on Tangible Results for Better Marketing at Conferences
I know many marketers think you go to conferences, throw up a booth, sit behind it, and mission accomplished. You are branding your firm. I have to believe there is a better way to approach conferences. If you are going to take several days away from your job and family, I think you need […]
March 15, 2011 by Leave a Comment
What I Learned From An Advertising Exec
I was sitting in a Detroit airport waiting for a plane to Atlanta. A well-dressed gentleman sat next to me. I asked if he would watch my bag as I got a snack. He said, “sure.” So I went and got my snack and came back with a bottle of water for him. We […]
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