There are only two things you need to successfully market your services: The Right Message An Audience That Can Say, “Yes” Yes, it’s really that simple. If your marketing is failing in any way, it’s always because you are lacking one of those things. If you can get the right message to an audience that […]

This year is the Year of 10%. In baseball, what separates the average player from the “Hall of Famer” is 10% more hits. Average baseball players get a hit about two out of every ten times they get up to that plate.  If they could get a hit just one more time out of every ten […]

Now that the holidays are officially over, let’s have a little talk. Over the past ten years, firms have abandoned giving out gifts or cards to their clients during the holidays. Instead, a large majority of firms send a blast holiday email. It’s a very common thing in our industry that nearly everyone accepts as […]

This year, my firm decided to send a mass holiday email rather than paper cards. And like every marketing choice you make, there were advantages and disadvantages. The advantages: We could send holiday messages to many more people. We could include a “virtual gift,” something even a public official could accept. We could learn which […]

   Sometimes it is hard to make architects and engineers look good. Let’s face it, they’re not exactly known for being “hotties.” And whether or not you believe in putting people’s photographs in proposals, you’ll eventually have to get someone’s headshot done. Have you ever gone through the trouble of either taking someone’s headshot […]

Remember that 80s commercial/infomercial about BluBlocker sunglasses? These were the glasses with the funky yellow lens. These were sunglasses so ugly that I can’t imagine anyone putting them on their face. Could you? Yet 20 million people all over the world did just that. This was all thanks to an electrical engineer and CIA agent. […]

Email is the primary form of communication in the business world. But the business letter is still around. Eventually, you’ll have to write one. But you might not remember how to put one together. Don’t worry, I got you covered. I’m proud to announce BusinessLetter.co (yes, .com was taken). This site reminds you how to […]

We’ve all been there in one time or another. We ask for something important and either we don’t get it or we get it way too late. Why do they do that? Is it because they are inconsiderate jerks who just don’t get it? Maybe. But maybe there are other, more plausible, reasons. Let’s look […]