Many firms send out email marketing campaigns. But there is a question that lingers in many marketers’ minds: “Are we doing it right?” “Right” is a nebulous term. If your goal is to trip and fall, tying your left and right shoe together is the right way to “tie your shoes.” Therefore, whether you […]
March 2, 2014 by 5 Comments
How To Finally Get Content From The Technical Staff
Don’t be a Shy Ronnie when trying to get content from technical staff. Here’s a problem you might be suffering from. Nobody at your firm writes articles for publications or posts for your blog. But then you see other firms don’t seem to suffer from that problem. You always see their content in magazines, […]
July 30, 2012 by Leave a Comment
One Paragraph…One Idea
When you write, it will be in paragraphs. Unfortunately, 99% of people suck at writing paragraphs. This results in emails, marketing pieces, and proposals that are difficult to read. Luckily, there is one simple rule that you can follow to use paragraphs correctly and drastically improve your writing. One Paragraph One Idea Here is the […]
March 26, 2012 by 8 Comments
15 Grammar Goofs That Make Your Marketing Look Silly
It wasn’t until I got into the A/E/C marketing world that I learned how poor my writing really was. Comparatively speaking, it was outstanding from the get go. But once I realized how critical writing is to this job, I raised the standards I set for myself. As a result, I spent a great deal […]
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