In this episode of the Design And Construction Marketing Podcast, we talk to Maribel Castillo of T.Y. Lin International about her career journey and what it’s like to work for a big firm. We also discuss a variety of topics including the current state of social media use in our industry. Depending on where you […]
March 1, 2015 by 7 Comments
Differentiation In Marketing
I was in a bit of a bind. I had not even started to work on the presentation that I would be giving in front of my class the next morning. And here I was at the annual bikini contest at one of our college’s dive bars (literally, the saddest place for a single college […]
February 15, 2015 by 6 Comments
The Case For Paying Marketers More
“Wouldn’t this apply to in-house marketers working for firms?” I asked. “I believe it would,” the attorney replied. At that moment, I knew I had stumbled on something I just had to share with you. Today, I’m going to make the case for why many marketers are not being properly compensated under Federal law. I’m […]
February 8, 2015 by Leave a Comment
Improve Your Firm Website
I always get a lot of questions about websites. Most of them center around how to improve your firm website. In the first Design & Construction Marketing Podcast episode of 2015, we talk to Hinge’s Sylvia Montgomery about that very topic. Among many things, we discuss how to know when it’s time to redesign your […]
February 1, 2015 by 6 Comments
How Some Winners Think About Procurement
“Yes, it kind of is,” admitted the agency employee sitting across from me. Even they knew it. And the older I get, the more procurements I’m involved in… …the clearer it becomes. Let me explain. Remember the board games you played as a kid? My favorites were Hungry Hungry Hippos, Monopoly, Risk, and Sorry. As […]
December 22, 2014 by Leave a Comment
Failing Rules (Here’s Why)
The other week I was talking to Brent Darnell, the construction industry’s “emotional intelligence” guru. I asked him if there was one thing people could do to improve their emotional intelligence…one action that would give people disproportionate results…what would it be? His answer surprised me. He said it was taking time each day to reflect. […]
December 14, 2014 by Leave a Comment
Trying To Get It All Done When You Know You Can’t
In this episode, I have a frank conversation with, full-time professional, father, and part-time podcaster, Cesar Abeid about dealing with all your commitments, the struggle of trying to get it all done, and how he found the right system to help him. Along the way, we discuss how our approaches to this problem meet and […]
November 16, 2014 by 4 Comments
One Approach To Proposal Debriefs That You May Not Have Considered
Today, I want to share another excerpt from The Magic Of Winning Proposals that illustrates an important point. While this book is largely about proposals, it also gives you the answers for everything from capture planning to presentations and debriefs. It’s really a total solution. But for now, here is another excerpt. This one relates […]
November 9, 2014 by 2 Comments
Proposal Ghost Stories: How To Spook Your Competition
Last week, I told you about a game-changing book about proposal writing that I obtained the rights to. Today, and over the next two weeks, I want to give you an advanced sneak peek and share some of my favorite excerpts with you right here on HelpEverybodyEveryday.com. The first excerpt illustrates the tactical nature of […]
November 2, 2014 by 3 Comments
How Can Your Proposals Compete Against Big Firms?
How can my proposals compete against the big firms? That’s a question people always ask me. And I get it. I work for a small firm (under 50 people) that competes with firms who have tens of thousands of people. And we certainly win more than we lose to those guys. But here’s the thing. […]
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