We all like to think price has a big part in our buying decisions. But answer these questions. Do you buy: The cheapest toothpaste on the shelf? The cheapest peanut butter on the shelf? The cheapest soap? The cheapest house in the neighborhood? The cheapest car on the market? I’m willing to bet that nobody […]
July 15, 2012 by Leave a Comment
A/E/C Marketing’s Minimum Effective Dose
Could you make one small change that would drastically improve your effectiveness? What if changing one little thing made all the difference in the world? It’s hard to believe that a small change could make any improvement, let alone a significant one. But that’s where the minimum effective dose comes in. What’s the Minimum Effective […]
July 13, 2012 by 6 Comments
Architects and Engineers Suffer From Mass Superiority Delusion
Architects, engineers, accountants, and attorneys suffer from mass superiority delusion. They believe that there is nobody better at what they do than themselves. The truth is you can bet they’re not the best at what they do.The reality is there are tens, if not hundreds, of professionals just as good who have almost identical experience […]
July 11, 2012 by 3 Comments
Marketing Photography 101: Tips and Tricks
Here is Adam Kilbourne’s second post on marketing photography. This one focuses on tips of tricks for the amateur photographer. Take it away Adam… Thank you, Matt. Last time we talked about equipment. Now onto some tips and tricks. The following are things I’ve learned mostly from other photographers, but also through trial and error. […]
July 5, 2012 by Leave a Comment
Can There Be Too Many Great Marketing Ideas?
I imagine you deal with this a lot. Someone at your firm has this great marketing idea that you should implement. It’s a sure sign that the staff member sees the importance of marketing and wants to contribute. You certainly don’t want to discourage that and their idea is actually pretty good. In fact, it’s […]
May 22, 2012 by 1 Comment
The #1 Thing Marketers Can Learn From Mark Messier
My recent article on what marketers can learn from Wayne Gretzky prompted this interesting response from Twitter. Challenge accepted! Messier’s Lesson For Marketers: Get It Done, Even If You Have To Do It Yourself Mark Messier was a contemporary and teammate of Wayne Gretzky’s. He is another one of the greatest hockey players to ever […]
May 6, 2012 by Leave a Comment
4 Things Gretzky Can Teach You About Marketing
You might be racking up the small victories, but are you landing the big wins? Are you making amazing things happen? Maybe you need to be more like Wayne Gretzky. For those who don’t know, Wayne Gretzky is the greatest hockey player who ever lived. Any marketer can learn a lot from how he conducted […]
April 20, 2012 by 2 Comments
Can Market Research Make or Break Your Business?
Krista Sykes, PhD over at Architecture in Context has been writing a series called, “12 Factors That Can Make Or Break Your Design Business.” Market research and analysis is not my area of expertise, so I don’t really cover it here. However, it is Krista’s. She explains: …almost everyone worries about their competitors, and most strive […]
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